Inhaltsangabe
This textbook sets out the context, techniques and strategies involved in successful international marketing. It breaks down the area into three main parts: analysis - including trading environment, market considerations, research and opportunities; development - including planning, standardization, entry strategies; and implementation - including product strategy, international communication, distribution, pricing, challenges. It takes material from around the world, including Europe, Australia, Pacific Rim and USA, covering consumer and business to business, manufacturing and services. With short case illustrations, longer integrated cases, summaries and discussion points, undergraduate students should find this easy to use both as a course book and for revision reference. Following the new syllabus of the international marketing section of CIM qualifications, this should also serve as reading for any student undertaking these examinations.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Weitere beliebte Ausgaben desselben Titels
Suchergebnisse für International Marketing Strategy: Analysis, Development...
Beispielbild für diese ISBN
International Marketing Strategy: Analysis, Development and Implementation
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR005113758
Gebraucht kaufen
EUR 3,30
EUR 6,43 Versand
Versand von Vereinigtes Königreich nach USA
Versand von Vereinigtes Königreich nach USA
Anzahl: 2 verfügbar
Beispielbild für diese ISBN
International Marketing Strategy : Analysis, Development and Implementation
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 39107283-6
Gebraucht kaufen
EUR 9,89
Versand gratis
Versand innerhalb von USA
Versand innerhalb von USA
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
International Marketing Strategy: Analysis, Development and Implementation
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. International Marketing Strategy: Analysis, Development and Implementation This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bestandsnummer des Verkäufers 7719-9780415089852
Gebraucht kaufen
EUR 4,96
EUR 5,73 Versand
Versand von Vereinigtes Königreich nach USA
Versand von Vereinigtes Königreich nach USA
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
International Marketing Strategy : Analysis, Development and Implementation
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 39638489-20
Gebraucht kaufen
EUR 5,36
EUR 5,74 Versand
Versand von Vereinigtes Königreich nach USA
Versand von Vereinigtes Königreich nach USA
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
International Marketing Strategy: Analysis, Development and Implementation
Verlag:
Cengage Learning EMEA 01/09/1994, 1994
ISBN 10: 0415089859
ISBN 13: 9780415089852
Gebraucht
Paperback
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
Paperback. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bestandsnummer des Verkäufers 6545-9780415089852
Gebraucht kaufen
EUR 4,96
EUR 8,01 Versand
Versand von Vereinigtes Königreich nach USA
Versand von Vereinigtes Königreich nach USA
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
INTERNATIONAL MARKETING STRATEGY : Analysis, Development and Implementation
Verlag:
Routledge, London, UK, 1994
ISBN 10: 0415089859
ISBN 13: 9780415089852
Gebraucht
Paperback
Erstausgabe
Anbieter: 100POCKETS, Berkeley, CA, USA
Verkäuferbewertung 4 von 5 Sternen
Paperback. Zustand: Near Fine. First Edition, First Thus. Text/BRAND NEW & Bright. Illustrated soft cover/NF. Textbook. International marketing of both goods and services. Assessment of marketing environment(s) and strategic options, followed by guidance of tactical implementament. Text in 12 chapters, 3 parts. The chapters are: 1, Introduction to International Marketing; 2, The Int'l Trading Environment; 3, Market Considerations in the Int'l Environment; 4, Int'l Marketing Research & Opportunity Analysis; 5, Int'l Marketing Planning & Organisation; 6, Int'l Marketing Strategies; 7, Market Entry Strategies; 8, Int'l Product Management; 9, The Management of Int'l Marketing Communications; 10, The Management of Int;l Distribution & Logistics; 11, Pricing for Int'l Markets; and, 12, Implications for Int'l Marketing Strategies. Bestandsnummer des Verkäufers 006246
Gebraucht kaufen
EUR 25,06
EUR 6,35 Versand
Versand innerhalb von USA
Versand innerhalb von USA
Anzahl: 1 verfügbar