Competitive Marketing: A Strategic Approach - Softcover

O'Shaughnessy, John

Softcover

ISBN 10: 0415093171 ISBN 13: 9780415093170

Verlag: GB Gardners Books, 1995

Inhaltsangabe

This edition presents a complete review of marketing strategy to take into account all the major new developments in the field. It builds on the previous editions, presenting an informed approach to the issues and methods of marketing in a competitive environment. New to this edition are up-to-date marketing illustrations, coverage of areas of service marketing, business to business marketing, non-business marketing, international marketing and ethical considerations. This text is designed as a second-level marketing management text which presents a practical analysis which should be useful reading for MBA and other executive courses. It should also be of interest to all those in the marketing profession who want to build competitive strategies and take effective management decisions.

Details zur Ausgabe

• Verlag: GB Gardners Books
• Erscheinungsdatum: 1995
• Sprache: Englisch
• ISBN 10: 0415093171
• ISBN 13: 9780415093170
• Einband: Taschenbuch
• Auflage: 3
• Anzahl der Seiten: 749
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar