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Inhaltsangabe
This edition presents a complete review of marketing strategy to take into account all the major new developments in the field. It builds on the previous editions, presenting an informed approach to the issues and methods of marketing in a competitive environment. New to this edition are up-to-date marketing illustrations, coverage of areas of service marketing, business to business marketing, non-business marketing, international marketing and ethical considerations. This text is designed as a second-level marketing management text which presents a practical analysis which should be useful reading for MBA and other executive courses. It should also be of interest to all those in the marketing profession who want to build competitive strategies and take effective management decisions.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
This edition presents a complete review of marketing strategy to take into account all the major new developments in the field. It builds on the previous editions, presenting an informed approach to the issues and methods of marketing in a competitive environment. New to this edition are up-to-date marketing illustrations, coverage of areas of service marketing, business to business marketing, non-business marketing, international marketing and ethical considerations. This text is designed as a second-level marketing management text which presents a practical analysis which should be useful reading for MBA and other executive courses. It should also be of interest to all those in the marketing profession who want to build competitive strategies and take effective management decisions.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
- VerlagCengage Learning EMEA
- Erscheinungsdatum1995
- ISBN 10 0415093171
- ISBN 13 9780415093170
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten572
EUR 3,06
EUR 6,89 für den Versand von Vereinigtes Königreich nach Deutschland
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Competitive Marketing: A Strategic Approach (3rd Edn)
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Front fly leaf has been removed by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780415093170. Bestandsnummer des Verkäufers 7065756
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Competitive Marketing: A Strategic Approach
Verlag:
Routledge and Kegan Paul, 1995
ISBN 10: 0415093171
ISBN 13: 9780415093170
Gebraucht
Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780415093170. Bestandsnummer des Verkäufers 9067028
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Beispielbild für diese ISBN
Competitive Marketing: A Strategic Approach
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780415093170. Bestandsnummer des Verkäufers 9028584
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Competitive Marketing: A Strategic Approach (3rd Edn)
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780415093170. Bestandsnummer des Verkäufers 7068137
Anzahl: 1 verfügbar