Inhaltsangabe
This book presents a collection of papers by Gordon Foxall charting the development of the behavioural perspective model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique behaviour-based theory of consumer choice in relation to circumstances by locating consumer behaviour in the interaction of individual and situation. Presenting a unique view of how consumer behaviour works, what motivates it and what its functions are, Gordon Foxall goes on to apply this knowledge to our understanding of how marketing management itself works, offering an equally novel perspective on what marketing is and what it does. Bringing alive the subject of economic consumption, this seminal volume should be of interest to students and researchers in consumer research.
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Consumers in context : the BPM research program / Gordon Foxall
Verlag:
Oxon [England] ; New York : Routledge, 1996
ISBN 10: 0415132657
ISBN 13: 9780415132657
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Hardcover
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Anbieter: MW Books, New York, NY, USA
Verkäuferbewertung 5 von 5 Sternen
1st edition. Fine copy in the original colour-printed boards. Remains particularly well-preserved overall; tight, bright, clean and strong. Physical description; (xviii, 552 pages). Notes; Includes bibliographical references and indexes. Contents; pt. 1. Introduction -- pt. 2. Provenance -- pt. 3. Exposition -- pt. 4. Denouement. Subjects; Consumer behavior. Consumers' preferences. Marketing research Methodology. Consumer behavior. Consumers' preferences. Marketing research Methodology. Consommateurs Comportement. Consommateurs Préférences. Marketing Recherche Méthodologie. Consumer behavior. Consumers' preferences. Marketing research Methodology. Consumentengedrag. Behaviorisme. Consommateurs Attitudes. Consommateurs Prérences. Marketing Recherche Méthodologie. Consumer behaviour. 3 Kg. Bestandsnummer des Verkäufers 395223
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Foto des Verkäufers
Consumers in context : the BPM research program / Gordon Foxall
Verlag:
Oxon [England] ; New York : Routledge, 1996
ISBN 10: 0415132657
ISBN 13: 9780415132657
Gebraucht
Hardcover
Erstausgabe
Anbieter: MW Books Ltd., Galway, Irland
Verkäuferbewertung 5 von 5 Sternen
1st edition. Fine copy in the original colour-printed boards. Remains particularly well-preserved overall; tight, bright, clean and strong. Physical description; (xviii, 552 pages). Notes; Includes bibliographical references and indexes. Contents; pt. 1. Introduction -- pt. 2. Provenance -- pt. 3. Exposition -- pt. 4. Denouement. Subjects; Consumer behavior. Consumers' preferences. Marketing research Methodology. Consumer behavior. Consumers' preferences. Marketing research Methodology. Consommateurs Comportement. Consommateurs Préférences. Marketing Recherche Méthodologie. Consumer behavior. Consumers' preferences. Marketing research Methodology. Consumentengedrag. Behaviorisme. Consommateurs Attitudes. Consommateurs Prérences. Marketing Recherche Méthodologie. Consumer behaviour. 1 Kg. Bestandsnummer des Verkäufers 395223
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