Buy This Book: Studies in Advertising and Consumption (Communication & Media) (Communication & Media S) - Softcover

Nava, Mica

Softcover

ISBN 10: 041514132X ISBN 13: 9780415141321

Verlag: Routledge, 1997

Inhaltsangabe

Book by Nava Mica Blake Andrew MacRury Iain Richards Barry

Über diesen Titel

Reseña del editor:

Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.

Biografía del autor:

Mica Nava, Andrew Blake, Iain MacRury and Barry Richards are associates at the Centre for Consumer and Advertising Studies at the University of East London.

Über diese Auflage

• Verlag: Routledge
• Erscheinungsdatum: 1997
• ISBN 10: 041514132X
• ISBN 13: 9780415141321
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 368