The Americanisation of European Business: The Marshall Plan and the transfer of US management models (Routledge International Studies in Business History) - Hardcover

Hardcover

ISBN 10: 0415171911 ISBN 13: 9780415171915

Verlag: Routledge, 1998

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Reseña del editor:

This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.

Über diese Auflage

• Verlag: Routledge
• Erscheinungsdatum: 1998
• ISBN 10: 0415171911
• ISBN 13: 9780415171915
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 252
• Herausgeber: Kipping Matthias, Bjarnar Ove