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Representing Consumers: Voices, Views and Visions (Routledge Interpretive Market Research Series) - Hardcover

Buch 3 von 19: Routledge Interpretive Marketing Research
 
9780415184137: Representing Consumers: Voices, Views and Visions (Routledge Interpretive Market Research Series)
Hardcover
ISBN 10: 0415184134 ISBN 13: 9780415184137
Verlag: Routledge, 1998

Inhaltsangabe

Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of the researcher and consumer voice * quantitative tools and representation * advertising narratives * poetic representation of consumer experience * the crisis in the crisis concept * consumer-oriented ethnographic research. The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.

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Über die Autorin bzw. den Autor

Barbara Stern

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Verlag
Routledge
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
0415184134
ISBN 13 
9780415184137
Einband
Gebundene Ausgabe
Anzahl der Seiten
418
Herausgeber
Stern Barbara
Kontakt zum Hersteller
BOOKS etc..
cs@booksetc.co.uk

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