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Inhaltsangabe
An Introduction to Political Communication critically explores the relationship between politics, the media and democracy in the United Kingdom, America and other contemporary societies. In this accessible textbook Brian McNair examines how politicians, trade unions, pressure groups and terrorist organisations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organisations at all levels, from grassroot campaigning through to governments and international bodies. This new edition is revised and updated and draws on a range of contemporary examples to show how politicians and political groups communicate: from the rise of new Labour under Tony Blair and the failure of the Conservative general election strategy in 1997 the scandals surrounding the Clinton presidency and the perceived dumbing down of American media the Good Friday peace agreement in Northern Ireland and the shift in tactics by para-military organisations the liberalising power of the Internet and concerns about threats to the standards of democracy.
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An Introduction to Political Communication critically explores the relationship between politics, the media and democracy in the United Kingdom, America and other contemporary societies. In this accessible textbook Brian McNair examines how politicians, trade unions, pressure groups and terrorist organisations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organisations at all levels, from grassroot campaigning through to governments and international bodies. This new edition is revised and updated and draws on a range of contemporary examples to show how politicians and political groups communicate: from the rise of new Labour under Tony Blair and the failure of the Conservative general election strategy in 1997 the scandals surrounding the Clinton presidency and the perceived dumbing down of American media the Good Friday peace agreement in Northern Ireland and the shift in tactics by para-military organisations the liberalising power of the Internet and concerns about threats to the standards of democracy.
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An Introduction to Political Communication
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An Introduction to Political Communication
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Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bestandsnummer des Verkäufers 7719-9780415199223
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