Management Fads and Buzzwords: Critical-Practical Perspectives - Softcover

Collins, David

Softcover

ISBN 10: 0415206405 ISBN 13: 9780415206402

Verlag: Routledge, 2000

Über diesen Titel

Reseña del editor:

'Unpacking' the 'guru industry' and analyzing management fads and buzzwords, this book provides a 'critical-practical' analysis, designed to allow readers to locate, understand and critique management fashion.

Reseña del editor:

Around 5,000 business and management titles are published every year, and increasingly, their preferred mode of presentation is centred on the creation and marketing of buzzwords and fads. This book argues that these management fads and buzzwords deflect critical inquiry and limit useful action because they present a 'ready made' view of the world, which rejects the benefits of theoretical analysis and reflection. Topics covered include:

* the 'guru industry'
* 'excellence'
* business process re-engineering
* empowerment
* culture
* knowledge work
* globalization.

'Unpacking' the 'guru industry' and analyzing the fads and buzzwords, this book provides a 'critical-practical' analysis, designed to allow readers to locate, understand and critique management fashion.

Über diese Auflage

• Verlag: Routledge
• Erscheinungsdatum: 2000
• ISBN 10: 0415206405
• ISBN 13: 9780415206402
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 426