The Discourse of Advertising (Interface) - Hardcover

Cook, Guy

Hardcover

ISBN 10: 0415234549 ISBN 13: 9780415234542

Verlag: Routledge, 2001

Inhaltsangabe

Book by Cook Guy

Über diesen Titel

Críticas:

"The Discourse of Advertising is a very readable book that is well suited for undergraduate students whatever their academic background (literature, linguistics, cultural studies, communication studies, etc.). The balance between theory and practice is excellent. Advertising examples are mostly recent, and taken from a variety of supports (e.g. billboards, Internet, TV, magazines). The application of theoretical concepts to ads and literature provides a better understanding of these concepts, and especially allows for the distinction between the two genres. An excellent introductory tool not only to the field of advertising but also to the larger field of discursive studies in general, provided that instructors complete it with examples of ads particularly meaningful for their students.." -Elisabeth Le, University of Alberta, Canada

Reseña del editor:

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

Über diese Auflage

• Verlag: Routledge
• Erscheinungsdatum: 2001
• ISBN 10: 0415234549
• ISBN 13: 9780415234542
• Einband: Tapa dura
• Auflage: 2
• Anzahl der Seiten: 270