This book provides a rhetorical critique of the management guru and management fashion phenomenon, and stimulates a much-needed critical dialogue between practitioners and academics.
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Dr. Brad Jackson is a Senior Lecturer with the School of Business and Public Management at Victoria University of Wellington in New Zealand and an Associate Professor of Continuing Education at the University of Calgary in Canada. He has presented his research to academic and business audiences throughout the world and has published articles in the Journal of Management Studies and the Journal of Applied Behavioural Sciences.
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