Business: The Key Concepts (Routledge Key Guides) - Softcover

Vernon, Mark

Softcover

ISBN 10: 0415253241 ISBN 13: 9780415253246

Verlag: Routledge, 2001

Inhaltsangabe

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

Business: The Key Concepts:

* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.

Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

Über diesen Titel

Über die Autorin bzw. den Autor

Mark Wiliams

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 0415253241
• ISBN 13: 9780415253246
• Einband: Taschenbuch
• Anzahl der Seiten: 272
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar