Focus Groups: Supporting Effective Product Development - Softcover

Softcover

ISBN 10: 0415262089 ISBN 13: 9780415262088

Verlag: CRC Press, 2002

Inhaltsangabe

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited.
While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.

Über diesen Titel

Über die Autorin bzw. den Autor

Langford, Joe

Details zur Ausgabe

• Verlag: CRC Press
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 0415262089
• ISBN 13: 9780415262088
• Einband: Taschenbuch
• Anzahl der Seiten: 240
• Herausgeber: Langford Joseph D., McDonagh Deana
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland