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Focus Groups: Supporting Effective Product Development - Softcover

 
9780415262088: Focus Groups: Supporting Effective Product Development
Softcover
ISBN 10: 0415262089 ISBN 13: 9780415262088
Verlag: CRC Press, 2002

Inhaltsangabe

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited.
While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.

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Über die Autorin bzw. den Autor

Langford, Joe

Von der hinteren Coverseite

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited. While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.

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Verlag
CRC Press
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0415262089
ISBN 13 
9780415262088
Einband
Taschenbuch
Anzahl der Seiten
240
Herausgeber
Langford Joseph D., McDonagh Deana
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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