Inhaltsangabe
Discourses in Place is essential reading for anyone with an interest in language and the way we communicate. Written by leaders in the field, this text argues that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains, to urban centres in Austria, Italy, North America and Hong Kong, this textbook equips students with the methodology and models they need to undertake their own research in 'geosemiotics', the key interface between semiotics and the physical world.
Discourses in Place is highly illustrated, containing real examples of language in the material world, including a 'how to use this book' section, group and individual activities, and a glossary of key terms.
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Über die Autorin bzw. den Autor
Ron Scollon is Professor of lInguistics at Georgetown University, USA, and Editor of Visual Communication. Suzie Wong Scollon, is Research Coordinator, Associated Sociocultural Research Projects, Georgetown University, USA. Includes examples from North America, Europe, the Middle East and Asia.
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Discourses in Place: Language in the Material World
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Routledge, U.S.A., 2003
ISBN 10: 041529049X
ISBN 13: 9780415290494
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Discourses in Place : Language in the Material World
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ISBN 13: 9780415290494
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Paperback. Zustand: new. Paperback. The way we interpret language depends on where the words we are reading are placed in the world. Discourses in Place explores how the physical and material characteristics of language in the world give meaning to communication. In the book Ron and Suzanne Scollon argue that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the world and culture that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains to urban centers in Europe, Asia and America, the book equips students with the methodology and models they need to undertake their own research in 'geosemiotics', this key interface between semiotics and intercultural communication. Including a 'how to use this book' section, group and individual activities and a glossary of main terms, the book is essential reading for anyone with an interest in language and they way we communicate. This highly illustrated text develops the first systematic analysis of the ways we interpret language as it is materially placed in the world. This is essential reading for anyone with an interest in language and the way we communicate. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9780415290494
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Discourses in Place : Language in the Material World
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