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Marketing and Consumption in Modern Japan (Routledge Studies in the Growth Economics of Asia, 122, Band 122) - Hardcover

Buch 118 von 156: Routledge Studies in the Growth Economies of Asia

Usui, Kazuo

 
9780415323130: Marketing and Consumption in Modern Japan (Routledge Studies in the Growth Economics of Asia, 122, Band 122)
Hardcover
ISBN 10: 0415323134 ISBN 13: 9780415323130
Verlag: Routledge, 2014

Inhaltsangabe

This book explores the development of marketing, consumption and marketing thought in Japan during the twentieth century. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, responding to changing patterns of consumption, which contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.

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Über die Autorin bzw. den Autor

Kazuo Usui is a Professor at Saitama University, Faculty of Economics, Japan, and a Visiting Professor at the University of Edinburgh, Business School, UK.

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Verlag
Routledge
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
0415323134
ISBN 13 
9780415323130
Einband
Gebundene Ausgabe
Anzahl der Seiten
278
Kontakt zum Hersteller
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