Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation - Softcover

Proctor, Tony

 
9780415345422: Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation
Softcover
ISBN 10: 0415345421 ISBN 13: 9780415345422
Verlag: Routledge, 2005

Inhaltsangabe

This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems. Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include: * blocks to creativity and how to overcome them * key techniques including lateral thinking, morphological analysis and synectics * computer-assisted problem solving * increased coverage of group problem-solving techniques and paradigm shift. As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.

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Über die Autorin bzw. den Autor

Tony Proctor is Professor of Marketing, University College Chester; he was formerly Head of Management at Keele University.

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Verlag
Routledge
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
0415345421
ISBN 13 
9780415345422
Einband
Tapa blanda
Auflage
2
Anzahl der Seiten
320
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780415551106: Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation

Vorgestellte Ausgabe

ISBN 10:  0415551102 ISBN 13:  9780415551106
Verlag: Routledge, 2009
Softcover