European Business - Softcover

Johnson, Debra; Turner, Colin

Softcover

ISBN 10: 0415351359 ISBN 13: 9780415351355

Verlag: Routledge, 2006

Inhaltsangabe

Book by Johnson Debra Turner Colin

Über diesen Titel

Reseña del editor:

Fully revised and updated, this new edition of an already well-established text is easy to use, engagingly written and contains a wealth of pedagogical features.

Exploring the European business environment; paying particular attention to the role of member states and how Europe interacts with the rest of the world, the authors examine what is unique about the European business environment – integration - how it has affected the strategy and behaviour of businesses with a European presence.

New to this edition is:

• new material on the single European market, the single currency and related policy issues
• issues not dealt with elsewhere such as the European consumer, entrepreneurship, sustainability and Europe’s relationship with emerging economies like China
• an attractive new design and new pedagogical features, including numerous topical case studies to illustrate the themes explored, chapter objectives, discussion questions, boxed supporting information and extensive further reading and resources
• a companion website to provide extra material for students and lecturers

European Business is an essential read for all students of international business.

Visit the Companion website at www.routledge.com/textbooks/9780415351355

Biografía del autor:

University of Hull, UK Hull University Business School, UK

Über diese Auflage

• Verlag: Routledge
• Erscheinungsdatum: 2006
• ISBN 10: 0415351359
• ISBN 13: 9780415351355
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 480