Competing in Emerging Markets: Cases and Readings - Hardcover

Hardcover

ISBN 10: 0415399491 ISBN 13: 9780415399494

Verlag: Routledge, 2007

Inhaltsangabe

Given the increasing prominence of emerging markets, a sophisticated understanding of their perils and promises is crucial for the growth of companies. This groundbreaking book provides an essential set of readings and case studies that will facilitate a much-needed fundamental rethinking about drivers of successful, as well as unsuccessful firm conduct in these markets.

Über diesen Titel

Über die Autorin bzw. den Autor

Dr. Hemant Merchant is Associate Professor of International Strategy at Barry Kaye College of Business of Florida Atlantic University (USA). He has lived and worked in Emerging as well as non-Emerging markets, and chaired the Emerging markets track at the 2007 Academy of International Business conference. Dr. Merchant has published in several leading strategy and international business journals, and serves on the editorial boards of the Strategic Management Journal, Thunderbird International Business Review, Canadian Journal of Administrative Sciences. He is also the 'Strategy and Business Environment' editor at the Journal of Asia Business Studies. Dr. Merchant's research has earned several prestigious awards, including two Douglas C. Mackay Outstanding Paper Award(s) in International Business. Dr. Merchant has been nominated four times for the TD-Canada Trust Distinguished Teaching Award and has been recognized several times for his teaching in Bachelors, Masters, and Executive programs.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2007
• Sprache: Englisch
• ISBN 10: 0415399491
• ISBN 13: 9780415399494
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 276
• Herausgeber: Merchant Hemant
• Kontakt zum Hersteller: Routledge; https://www.routledge-ny.com/; ; Stockst?dter Str. 20; Gro?ostheim; Bayern; Deutschland