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Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies, 39, Band 39) - Hardcover

Buch 31 von 107: Routledge Advances in Management and Business Studies
 
9780415436021: Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies, 39, Band 39)

Inhaltsangabe

This book is focused on the increasing diversity of flagships and the ways in which they can create showcases in people's lives. This unique volume will be of interest across many disciplines including marketing, visual culture, design and urban studies.

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Über die Autorin bzw. den Autor

Tony Kent is Reader in Marketing at the University of the Arts, London. Reva Brown was the Professor of Management Research at Oxford Brookes University.

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