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Innovating for Sustainability: Green Entrepreneurship in Personal Mobility (Routledge Studies in Innovation, Organization and Technology, 11, Band 11) - Hardcover

Buch 10 von 90: Routledge Studies in Innovation, Organizations and Technology

Berchicci, Luca

 
9780415454643: Innovating for Sustainability: Green Entrepreneurship in Personal Mobility (Routledge Studies in Innovation, Organization and Technology, 11, Band 11)

Inhaltsangabe

This book promotes our understanding of the implications of environmental issues in new product development. Through an empirical study in the human-powered vehicle sector, Luca Berchicci examines how and to what extent the environmental ambition of product developers and managers influences the way new products and services are developed.

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Über die Autorin bzw. den Autor

Luca Berchicci is an assistant professor at Centre for Entrepreneurship, at the Rotterdam School of Management, Erasmus University.

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