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Values-based Service for Sustainable Business: Lessons from IKEA (Routledge Studies in Management, Organizations and Society) - Hardcover

Buch 12 von 22: Routledge Studies in Management, Organizations and Society

Edvardsson, Bo; Enquist, Bo

 
9780415458535: Values-based Service for Sustainable Business: Lessons from IKEA (Routledge Studies in Management, Organizations and Society)

Inhaltsangabe

This is the first book on the role of values in developing and managing service companies, emphasizing sustainable business. The authors examine the role of values in forming a service culture which creates customer value.

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Über die Autorin bzw. den Autor

Bo Edvardsson is professor and Director of CTF-Service Research Center at Karlstad University, Sweden.

Bo Enquist is associate professor at CTF-Service Research Center at Karlstad University, Sweden.

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