Qualitative Research Methods in Public Relations and Marketing Communications - Hardcover

Daymon, Christine; Holloway, Immy

 
9780415471176: Qualitative Research Methods in Public Relations and Marketing Communications
Hardcover
ISBN 10: 0415471176 ISBN 13: 9780415471176
Verlag: Routledge, 2010

Inhaltsangabe

This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.

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Über die Autorin bzw. den Autor

Dr Christine Daymon is an Associate Professor in the School of Media, Communication and Culture at Murdoch University in Western Australia, where she is Academic Chair for postgraduate courses in Communication and Media Management. An active researcher, her interests centre on communication in organizations, gendered issues in public relations, and cross-cultural learning.

Professor Immy Holloway is based at Bournemouth University, UK at the Centre for Qualitative Research, where she teaches research and supervises research students. She has written numerous books on qualitative research, some of which have been translated into several languages.

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Verlag
Routledge
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0415471176
ISBN 13 
9780415471176
Einband
Gebundene Ausgabe
Auflage
2
Anzahl der Seiten
416
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780415471183: Qualitative Research Methods in Public Relations and Marketing Communications

Vorgestellte Ausgabe

ISBN 10:  0415471184 ISBN 13:  9780415471183
Verlag: Routledge, 2010
Softcover