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Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures (Routledge Interpretive Marketing Research, 18, Band 18) - Hardcover

Buch 12 von 19: Routledge Interpretive Marketing Research
 
9780415516495: Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures (Routledge Interpretive Marketing Research, 18, Band 18)
Hardcover
ISBN 10: 0415516498 ISBN 13: 9780415516495
Verlag: Routledge, 2013

Inhaltsangabe

This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave.

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Über die Autorin bzw. den Autor

Stephanie O'Donohoe is Professor of Advertising and Consumer Culture at the University of Edinburgh, UK

Margaret Hogg is Fulgoni Professor of Consumer Behaviour and Marketing at Lancaster University Management School, UK

Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK

Lydia Martens is Senior Lecturer in Sociology at Keele University, UK

Lorna Stevens is Senior Lecturer in Marketing at the University of the West of Scotland, UK

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Verlag
Routledge
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
0415516498
ISBN 13 
9780415516495
Einband
Gebundene Ausgabe
Anzahl der Seiten
280
Herausgeber
O'Donohoe Stephanie, Hogg Margaret, Maclaran Pauline, Martens Lydia, Stevens Lorna
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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