Cases in Public Relations Management: The Rise of Social Media and Activism - Softcover

Swann, Patricia

 
9780415517713: Cases in Public Relations Management: The Rise of Social Media and Activism
Softcover
ISBN 10: 0415517710 ISBN 13: 9780415517713
Verlag: Routledge, 2014

Inhaltsangabe

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager.

Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners.

New to the second edition are:

  • 27 new case studies, including coverage of social media and social responsibility elements
  • New chapters on corporate social responsibility (CSR) and activism
  • End-of-chapter exercises
  • Embedded hyperlinks in eBook
  • Fully enhanced companion website that includes:
    • Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides
    • Student resources: Quizzes, Glossary, Case Supplements

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Patricia Swann, former dean of the School of Business and Justice Studies, is an associate professor of public relations and journalism at Utica College. She is the assistant director of the Raymond Simon Institute for Public Relations and Journalism and the past head for the Public Relations Division of the Association for Education in Journalism and Mass Communication. She has 20 years of experience in the public relations and journalism industries and has garnered numerous awards for her work.

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Verlag
Routledge
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
0415517710
ISBN 13 
9780415517713
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
604
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780415878937: Cases in Public Relations Management: The Rise of Social Media and Activism

Vorgestellte Ausgabe

ISBN 10:  0415878934 ISBN 13:  9780415878937
Verlag: Routledge, 2010
Softcover