Verwandte Artikel zu Sales Force Management: Leadership, Innovation, Technology...
Inhaltsangabe
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. It’s a contemporary classic, fully updated for modern sales management practice.
Including the Churchill, Ford, and Walker approach, the new edition also features:
- A strong focus on leadership, technology, innovation, ethics, and global business
- New material integrated throughout the book on multifaceted sales communication approaches, leadership, and the relationship between the marketing and sales functions
- Continued partnership with HR Chally, a global sales consultancy that supplies cutting-edge data for each chapter, allowing students to benefit from understanding and working with real-world applications of current sales force challenges
- Enhanced learning features, such as short and long cases to stimulate discussion, leadership challenges to assess students’ ability to make decisions, role plays to allow students to learn by doing, and more
Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415534628 .
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics at Rollins College, USA. He has published in a number of journals including the Journal of Marketing Research and the Journal of Personal Selling and Sales Management.
Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at Rollins College, USA. Greg is an active researcher in selling and sales management, having written numerous journal articles. He is editor of the Journal of Marketing Theory and Practice.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Suchergebnisse für Sales Force Management: Leadership, Innovation, Technology...
Beispielbild für diese ISBN
Sales Force Management: Leadership, Innovation, Technology - 11th edition
Anbieter: BooksRun, Philadelphia, PA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. 11. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Bestandsnummer des Verkäufers 0415534615-11-1
Gebraucht kaufen
EUR 86,44
Versand gratis
Versand innerhalb von USA
Versand innerhalb von USA
Anzahl: 1 verfügbar
Foto des Verkäufers
Sales Force Management: Leadership, Innovation, Technology - 11th edition
Anbieter: -OnTimeBooks-, Phoenix, AZ, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Bestandsnummer des Verkäufers OTV.0415534615.G
Gebraucht kaufen
EUR 87,82
Versand gratis
Versand innerhalb von USA
Versand innerhalb von USA
Anzahl: 1 verfügbar