Retail and Marketing Channels (RLE Retailing and Distribution): Economic and Marketing Perspectives on Producer-distributor Relationships (Routledge ... Retailing and Distribution, 6, Band 6) - Hardcover

Hardcover

ISBN 10: 0415540399 ISBN 13: 9780415540391

Verlag: Routledge, 2012

Inhaltsangabe

Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.

Über diesen Titel

Über die Autorin bzw. den Autor

Srinivas Reddy, Luca Pellegrini

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 0415540399
• ISBN 13: 9780415540391
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 348
• Herausgeber: Reddy Srinivas, Pellegrini Luca
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland