Handbook of Tourist Behavior: Theory & Practice (Routledge Advances in Tourism, 16, Band 16) - Softcover

Softcover

ISBN 10: 0415542812 ISBN 13: 9780415542814

Verlag: Routledge, 2012

Inhaltsangabe

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.

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Über die Autorin bzw. den Autor

Metin Kozak is Associate Professor in the School of Tourism and Hotel Management, Mugla University, Turkey. As a visiting scholar, he has recently been to the University of Namur, Belgium. He is the author of several books and has widely published in several tourism and hospitality journals.

Alain Decrop is Professor of Marketing at the Louvain School of Management and a member of CeRCLe (Center for Research on Consumption and Leisure) at the University of Namur, Belgium. His works have been published in journals such as Annals of Tourism Research, Tourism Management, the Journal of Travel and Tourism Marketing and Tourism Analysis, as well as in many books.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 0415542812
• ISBN 13: 9780415542814
• Einband: Taschenbuch
• Anzahl der Seiten: 286
• Herausgeber: Kozak Metin
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland