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Handbook of Tourist Behavior: Theory & Practice (Routledge Advances in Tourism, 16, Band 16) - Softcover

 
9780415542814: Handbook of Tourist Behavior: Theory & Practice (Routledge Advances in Tourism, 16, Band 16)
Softcover
ISBN 10: 0415542812 ISBN 13: 9780415542814
Verlag: Routledge, 2012

Inhaltsangabe

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.

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Über die Autorin bzw. den Autor

Metin Kozak is Associate Professor in the School of Tourism and Hotel Management, Mugla University, Turkey. As a visiting scholar, he has recently been to the University of Namur, Belgium. He is the author of several books and has widely published in several tourism and hospitality journals.

Alain Decrop is Professor of Marketing at the Louvain School of Management and a member of CeRCLe (Center for Research on Consumption and Leisure) at the University of Namur, Belgium. His works have been published in journals such as Annals of Tourism Research, Tourism Management, the Journal of Travel and Tourism Marketing and Tourism Analysis, as well as in many books.

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Verlag
Routledge
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0415542812
ISBN 13 
9780415542814
Einband
Taschenbuch
Anzahl der Seiten
286
Herausgeber
Kozak Metin
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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