The Graphic Communication Handbook (Media Practice) - Hardcover

Downs, Simon

Hardcover

ISBN 10: 0415557372 ISBN 13: 9780415557375

Verlag: Routledge, 2011

Inhaltsangabe

The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.

Features include:

• introductions that frame relevant debates
• case studies, examples and illustrations from a range of campaigns
• philosophical and technical explanations of topics and their importance.

Über diesen Titel

Über die Autorin bzw. den Autor

Simon Downs

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 0415557372
• ISBN 13: 9780415557375
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 384
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar