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Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:"Written in a lucid and articulate manner, the book outlines the key themes for students. The key aspects of political communication are all included and explained in a detailed manner. There are plenty of examples to illustrate the key points." Jacqui Briggs, University of Lincoln, UK
"One of the main strengths of this book is that it is written in a highly accessible style. There is a good balance between academic theory and the more empirical discussion of recent trends in contemporary political communication. The text also provides some valuable historical background on key developments, such as the rise of TV." Paul Smith, De Montfort University, UK
An Introduction to Political Communication introduces students to the complex relationship between politics, the media and democracy in the United Kingdom, United States and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, NGOs and terrorist organisations make use of the media.
Individual chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organizations at all levels, from grass-root campaigning through to governments and international bodies.
This fifth edition has been revised and updated to include:
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