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Public Relations and the History of Ideas (Routledge New Directions in Public Relations and Communication Research) - Hardcover

Buch 3 von 43: Routledge New Directions in PR & Communication Research

Moore, Simon

 
9780415634540: Public Relations and the History of Ideas (Routledge New Directions in Public Relations and Communication Research)

Inhaltsangabe

Public relations and the History of Ideas explores ten great works from the likes of Confucius, Plato, Luther and Jung. Although most of the works significantly precede Public Relations as a phrase or profession, all are in no doubt about the force of planned public communication and the power that lies with those managing the process.

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Über die Autorin bzw. den Autor

Simon Moore is Associate Professor and Chair in Information Design and Corporate Communication at Bentley University, USA.

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