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International Marketing: A Strategic Approach to World Markets (Routledge Library Editions: International Business) - Hardcover

Majaro, Simon

 
9780415643368: International Marketing: A Strategic Approach to World Markets (Routledge Library Editions: International Business)
Hardcover
ISBN 10: 0415643368 ISBN 13: 9780415643368
Verlag: Routledge, 2012

Inhaltsangabe

Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Routledge
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0415643368
ISBN 13 
9780415643368
Einband
Gebundene Ausgabe
Anzahl der Seiten
300
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchpark GmbH
gpsr@buchpark.de

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Trebbin
Brandenburg
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Deutschland