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Making Media Content: The Influence of Constituency Groups on Mass Media (LEA's Communication) - Softcover

Buch 36 von 231: Routledge Communication

Fortunato, John A. A.

 
9780415649841: Making Media Content: The Influence of Constituency Groups on Mass Media (LEA's Communication)
Softcover
ISBN 10: 0415649846 ISBN 13: 9780415649841
Verlag: Routledge, 2013

Inhaltsangabe

Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.

This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.

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Über die Autorin bzw. den Autor

John A. Fortunato

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Verlag
Routledge
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
0415649846
ISBN 13 
9780415649841
Einband
Taschenbuch
Anzahl der Seiten
264
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