Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century (Routledge Interpretive Marketing Research) - Hardcover

Hardcover

ISBN 10: 0415662095 ISBN 13: 9780415662093

Verlag: Routledge, 2013

Inhaltsangabe

Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas.

Über diesen Titel

Über die Autorin bzw. den Autor

John M. T. Balmer is Director of the Marketing Research Group and Professor of Corporate Marketing at Brunel Business School, UK and quondam Professor of Corporate Brand/Identity Management at Bradford School of Management, UK

Laura Illia is Assistant Professor and Academic Director of the Master in Corporate Communication at IE University, Madrid, Spain. She investigated and taught at the University of Cambridge, London School of Economics and the University of Lugano, Switzerland, where she received her PhD

Almudena González del Valle Brena is Researcher at Universidad Internacional de la Rioja, Spain and Online Lecturer at IEP in Madrid. She has investigated and taught at IE University, Spain and other private universities in Spain and the UK. She received her PhD from the University of Westminster, UK

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2013
• Sprache: Englisch
• ISBN 10: 0415662095
• ISBN 13: 9780415662093
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 178
• Herausgeber: Balmer John M.T., Illia Laura, González Del Valle Brena Almudena
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar