The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace - Hardcover

 
9780415668927: The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace
Hardcover
ISBN 10: 0415668921 ISBN 13: 9780415668927
Verlag: Routledge, 2011

Inhaltsangabe

This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.

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Über die Autorin bzw. den Autor

Don E. Schultz, Emeritus Professor-in-Service, The Medill School, Northwestern University is generally acknowledged as the founding father of Integrated Marketing Communication (IMC). He was the founding editor of the Journal of Direct Marketing, has researched and written extensively in the trade and academic press, while publishing 24 books and over 150 journal articles.

Charles H. Patti, James M. Cox Professor of Customer Experience Management, University of Denver, and Professor Emeritus, Queensland University of Technology (Brisbane, Australia). He is the author of ten books and dozens of articles, book chapters, and cases on integrated marketing communication, marketing management, and customer experience. He serves on thirteen editorial boards and was named the Marketing Educator of the Year by the Marketing Educators' Association.

Philip J. Kitchen is Dean of the Faculty of Business and Professor of Marketing at Brock University in Canada. Previously he has held Professorships at Hull University and Queen's University, UK. He is the Founder and current Editor of the Journal of Marketing Communications (Taylor & Francis). He has published 13 books, and over 100 academic journal articles. He is also Associate Professor of Marketing at ESC Rennes, France.

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Verlag
Routledge
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
0415668921
ISBN 13 
9780415668927
Einband
Gebundene Ausgabe
Anzahl der Seiten
144
Herausgeber
Schultz Don, Patti Charles, Kitchen Philip
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

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Vorgestellte Ausgabe

ISBN 10:  113800894X ISBN 13:  9781138008946
Verlag: Routledge, 2014
Softcover