The Routledge Companion to Consumer Behavior Analysis (Routledge Companions in Business, Management and Accounting) - Hardcover

Hardcover

ISBN 10: 0415729920 ISBN 13: 9780415729925

Verlag: Routledge, 2015

Inhaltsangabe

Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. By focussing on human economic and social choices which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of the modern marketing-orientated business organization in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.

Über diesen Titel

Über die Autorin bzw. den Autor

Gordon R. Foxall is Distinguished Research Professor at Cardiff Business School, Cardiff University, where he directs the Consumer Behavior Analysis Research Group (CBAR), and he is also Visiting Professor in Economic Psychology at the University of Durham, UK.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 0415729920
• ISBN 13: 9780415729925
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 472
• Herausgeber: Foxall Gordon
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland