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Multinationals and Europe 1992 (RLE International Business): Strategies for the Future (Routledge Library Editions: International Business) - Softcover

Buch 15 von 20: Routledge Library Editions: International Business
 
9780415751957: Multinationals and Europe 1992 (RLE International Business): Strategies for the Future (Routledge Library Editions: International Business)
Softcover
ISBN 10: 0415751950 ISBN 13: 9780415751957
Verlag: Routledge, 2014

Inhaltsangabe

When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.

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Über die Autorin bzw. den Autor

B. Bürgenmeier, J. L. Mucchielli

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Verlag
Routledge
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
0415751950
ISBN 13 
9780415751957
Einband
Taschenbuch
Anzahl der Seiten
272
Herausgeber
Burgenmeier Beat, Mucchielli Jean-Louis
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