Perspectives on International Marketing - Re-issued (RLE International Business) (Routledge Library Editions: International Business) - Softcover

Softcover

ISBN 10: 0415752094 ISBN 13: 9780415752091

Verlag: Routledge, 2014

Inhaltsangabe

Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan.

The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

Über diesen Titel

Über die Autorin bzw. den Autor

Stanley Paliwoda (Edited by)

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2014
• Sprache: Englisch
• ISBN 10: 0415752094
• ISBN 13: 9780415752091
• Einband: Taschenbuch
• Anzahl der Seiten: 392
• Herausgeber: Paliwoda Stanley
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