eCommerce Economics - Hardcover

Vanhoose, David

Hardcover

ISBN 10: 0415778972 ISBN 13: 9780415778978

Verlag: Routledge, 2011

Inhaltsangabe

This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerce

Über diesen Titel

Über die Autorin bzw. den Autor

David VanHoose is Professor of Economics at the Hankamer School of Business at Baylor University, Texas, USA. He was previously Editor for Monetary Economics with the Journal of Economics and Business and the author of textbooks in macroeconomics, money, banking and financial markets, and international economics.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 0415778972
• ISBN 13: 9780415778978
• Einband: Gebundene Ausgabe
• Auflage: 2
• Anzahl der Seiten: 496
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland