Young Consumer Behaviour: A Research Companion - Softcover

Softcover

ISBN 10: 0415790093 ISBN 13: 9780415790093

Verlag: Routledge, 2017

Inhaltsangabe

The book focusses on exploring the behaviour of young consumers as individuals and societal members. It addresses different aspects of consumption activities of children as individuals, such as motivation and involvement, perception, learning, attitude, the self, and personality. It presents chapters on consumer behaviour in social settings contextualised to young consumers, ranging from culture, sub-culture, income, social class, family, to groups. It also covers more contemporary issues with regards to young consumer behaviour such as neuromarketing, social media, and consumer misbehaviour. Specifically, the book bridges the gap between historical perspectives and contemporary issues.

Über diesen Titel

Über die Autorin bzw. den Autor

Ayantunji Gbadamosi (Bsc (Hons), MSc, PhD, FHEA, FCIM) lectures at Royal Docks School of Business and Law of the University of East London, UK. He was formerly the Leader for Research and Knowledge Exchange in the school. He is listed in Who's Who in the World.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 0415790093
• ISBN 13: 9780415790093
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 454
• Herausgeber: Gbadamosi Ayantunji
• Kontakt zum Hersteller: Taylor & Francis Verlag GmbH; GPSR@taylorandfrancis.com; ; Kaufingerstraße 24; München; 80331; Deutschland