Interactive Marketing: Revolution or Rhetoric? (Routledge Interpretive Marketing Research) - Hardcover

Miles, Christopher

 
9780415801713: Interactive Marketing: Revolution or Rhetoric? (Routledge Interpretive Marketing Research)
Hardcover
ISBN 10: 0415801710 ISBN 13: 9780415801713
Verlag: Routledge, 2010

Inhaltsangabe

This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing.' In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.

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Über die Autorin bzw. den Autor

Chris is a Sr. Solutions Architect with over 13 years of experience working in computer networking. He achieved his CCIE in Enterprise Infrastructure back in 2019. In his role at Aviatrix, he focuses on multicloud networking and security. Prior to transitioning to the cloud, he served as an architect working with several other networking technologies such as SD-WAN, MPLS, & L3VPN. Chris has a strong passion for helping and encouraging others to get into the world of cloud networking and you can occasionally find him blogging at this blog The Control Plane. He is also a co-host of the Cables2Clouds Podcast, focusing on hybrid cloud networking. Chris is currently living as an expat residing in Sydney, Australia. In his spare time, you can find Chris spending time outdoors, playing almost any team sport under the sun, or skateboarding.

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Verlag
Routledge
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0415801710
ISBN 13 
9780415801713
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
256
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

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ISBN 10:  1138008826 ISBN 13:  9781138008823
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Softcover