Branding in Governance and Public Management (Routledge Critical Studies in Public Management) - Softcover

Eshuis, Jasper; Klijn, E.H.

Softcover

ISBN 10: 0415817919 ISBN 13: 9780415817912

Verlag: Routledge, 2012

Inhaltsangabe

This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.

Über diesen Titel

Über die Autorin bzw. den Autor

Jasper Eshuis is assistant professor at the Department of Public Administration at Erasmus University Rotterdam. Next to his research on public marketing and public branding, he conducts research on co-production in governance processes, especially in the field of spatial development and urban regeneration. He has published in journals such as Administration and Society and the Journal of Environmental Policy and Planning.

Erik Hans Klijn is professor at the Department of Public Administration at Erasmus University Rotterdam and visiting professor at the School of Government and Society at the University of Birmingham. His research and teaching activities focus on complex decision-making and management in networks, institutional design and Public Private Partnerships mainly in the area of infrastructure and urban restructuring. He published extensively in international journals like JPART, Administration and Society, Public Administration, PAR, and PMR.　

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 0415817919
• ISBN 13: 9780415817912
• Einband: Taschenbuch
• Anzahl der Seiten: 188
• Kontakt zum Hersteller: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Vereinigtes Königreich
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