Marketing and the Common Good: Essays from Notre Dame on Societal Impact - Softcover

Softcover

ISBN 10: 041582883X ISBN 13: 9780415828833

Verlag: Routledge, 2014

Inhaltsangabe

Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.

Über diesen Titel

Über die Autorin bzw. den Autor

Patrick E. Murphy is Professor of Marketing at the Mendoza Business School, Notre Dame University, USA. Patrick specializes in marketing and business ethics issues and his recent work has focused on normative perspectives for ethical and socially responsible marketing, distributive justice as it relates to marketing decision making, emerging ethical concerns in advertising, stakeholder theory, and marketing as well as ethics and corporate social responsibility for marketing in a global marketplace

John F. Sherry, Jr. is Herrick Professor of Marketing and Chairman of the Department at the Mendoza Business School, Notre Dame University, USA. John is an anthropologist who studies the sociocultural and symbolic dimensions of consumption, and the cultural ecology of marketing. His recent work has focused on experiential retailing, holistic branding, and consumption aesthetics. Among his current project is a study of the social rituals involved in tailgating during football games

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2014
• Sprache: Englisch
• ISBN 10: 041582883X
• ISBN 13: 9780415828833
• Einband: Taschenbuch
• Anzahl der Seiten: 352
• Herausgeber: Murphy Patrick E.
• Kontakt zum Hersteller: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Vereinigtes Königreich
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland