Text and Image: A Critical Introduction to the Visual/Verbal Divide - Softcover

Bateman, John

 
9780415841986: Text and Image: A Critical Introduction to the Visual/Verbal Divide
Softcover
ISBN 10: 0415841984 ISBN 13: 9780415841986
Verlag: Routledge, 2014

Inhaltsangabe

Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. It leads students into detailed discussion concerning a number of approaches that are used. It also brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning. Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks. Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English Language and Linguistics, Media and Communication Studies, Visual and Design Studies.

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Über die Autorin bzw. den Autor

John A. Bateman is Professor of Appliable English Linguistics at the University of Bremen, Germany and has been teaching courses with significant multimodal components for many years. His publications include Multimodality and Genre (2008), and Multimodal Film Analysis (with Karl-Heinrich Schmidt, 2012)

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Verlag
Routledge
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
0415841984
ISBN 13 
9780415841986
Einband
Taschenbuch
Anzahl der Seiten
292
Kontakt zum Hersteller
BOOKS etc..
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BOOKS etc.
Aldershot
Vereinigtes Königreich
Verantwortliche Person
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gpsr@libri.de

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Hamburg
22763
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780415841979: Text and Image: A Critical Introduction to the Visual/Verbal Divide

Vorgestellte Ausgabe

ISBN 10:  0415841976 ISBN 13:  9780415841979
Verlag: Routledge, 2014
Hardcover