Media Today, New edition: An Introduction to Mass Communication - Softcover

Turow, Joseph

Softcover

ISBN 10: 0415876087 ISBN 13: 9780415876087

Verlag: Taylor & Francis, 2011

Inhaltsangabe

Media Today puts mass communication students at the center of the profound changes in the twenty-first century media world û from digital convergence to media ownership û and gives them the skills to think critically about what these changes mean for the role of media in their lives. Comprehensive and engaging, Media Today features: an interactive Companion Website featuring a full range of instructor and student materials including study podcasts at: www.routledge.com/textbooks/mediatoday a three-pronged media systems approach focused on media literacy, convergence, and emerging trends in today's media culture up-to-date coverage of the latest political, economic, technological, and cultural issues affecting media industries exciting new resources including an enclosed free DVD with media examples. Completely revised with updated examples, case studies, and media resources, the new edition of this innovative mass communication textbook is built upon a media systems approach that gives students an insider's perspective on how mass media industries operate. By making students more knowledgeable about the influences that guide media organizations, Media Today builds media literacy skills to make students sensitive to ways of seeing media content as a means of learning about culture. Joseph Turow emphasizes throughout the many ways in which media convergence has blurred distinctions between and among various media. Each chapter of Media Today will: guide students through the essential history of media industries examine the current forces shaping their creation, distribution and exhibition explore the impact of emerging trends in media and society from globalization to social networking to video games. Media Today is designed to be used independently, but can also be used with the supplemental textbook edited by Brooke Erin Duffy and Joseph Turow, Key Readings in Media Today.

Über diesen Titel

Über die Autorin bzw. den Autor

Joseph Turow is Robert Lewis Shayon Professor of Communication and Associate Dean for Graduate Studies at the University of Pennsylvania's Annenberg School for Communication. Professor Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Assn. A 2005 New York Times Magazine article referred to Professor Turow as "probably the reigning academic expert on media fragmentation." He has authored nine books, edited five books, and written more than 100 articles on mass media industries.

Details zur Ausgabe

• Verlag: Taylor & Francis
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 0415876087
• ISBN 13: 9780415876087
• Einband: Taschenbuch
• Auflage: 4
• Anzahl der Seiten: 640
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar