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Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant - Softcover

Orr, Linda

 
9780415886529: Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant
Softcover
ISBN 10: 041588652X ISBN 13: 9780415886529
Verlag: Routledge, 2011

Inhaltsangabe

Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant will fill the need in the market for a solid case work, role play, and activity book. It has been written by sales teaching professionals and sales executives. The life experiences of professionals with varied experiences will provide students with a solid foundation for learning. This will give college professors from around the world a better opportunity to ensure quality of learning. The book is intended to be supplemental to any other sales management text on the market, but could be used alone in an advanced sales management or marketing analytics course in which the students already have the base theoretical knowledge.

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Über die Autorin bzw. den Autor

Dr. Linda M. Orr is an Assistant Professor of Marketing and the Director of the Fisher Institute for Professional Selling at the University of Akron. She is a co-editor of two books, "Direct Marketing in Action: Cutting Edge Strategies for Finding and Keeping your Best Customers," Finalist for the American Marketing Association's Berry Book Prize for the Best Book in Marketing, and "Marketing in the 21st Century: Volume 3: Company and Customer Relations."

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Verlag
Routledge
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
041588652X
ISBN 13 
9780415886529
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
216
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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