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Inhaltsangabe
The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts.
Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits.
This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.
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Über die Autorin bzw. den Autor
Tudor Bodea is a Revenue Optimization Manager in the Global Revenue Management and Systems Department at the InterContinental Hotels Group in Atlanta, USA.
Mark Ferguson is a Distinguished Business Foundation Fellow and Professor of Management Science at the University of South Carolina, USA.
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Segmentation, Revenue Management And Pricing Analytics
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Segmentation, Revenue Management and Pricing Analytics
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Segmentation, Revenue Management and Pricing Analytics
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Bodea, T: Segmentation, Revenue Management and Pricing Analy
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Tudor Bodea is a Revenue Optimization Manager in the Global Revenue Management and Systems Department at the InterContinental Hotels Group in Atlanta, USA. Mark Ferguson is a Distinguished Business Foundation Fell. Bestandsnummer des Verkäufers 594675698
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Segmentation, Revenue Management and Pricing Analytics
Verlag:
Taylor & Francis Ltd, 2014
ISBN 10: 0415898331
ISBN 13: 9780415898331
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Segmentation, Revenue Management and Pricing Analytics
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits.This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations. 268 pp. Englisch. Bestandsnummer des Verkäufers 9780415898331
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Segmentation, Revenue Management and Pricing Analytics
Verlag:
Taylor & Francis Ltd, 2014
ISBN 10: 0415898331
ISBN 13: 9780415898331
Neu
Paperback / softback
Anbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes Königreich
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Paperback / softback. Zustand: New. New copy - Usually dispatched within 4 working days. 508. Bestandsnummer des Verkäufers B9780415898331
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Segmentation, Revenue Management and Pricing Analytics
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits.This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations. Bestandsnummer des Verkäufers 9780415898331
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Segmentation, Revenue Management and Pricing Analytics
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Zustand: New. pp. 265 This item is printed on demand. Bestandsnummer des Verkäufers 5041621
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