Imagery and Text: A Dual Coding Theory of Reading and Writing - Hardcover

Sadoski, Mark; Paivio, Allan

 
9780415898478: Imagery and Text: A Dual Coding Theory of Reading and Writing

Inhaltsangabe

Imagery and Text explains the major aspects of both reading and writing from the influential and empirically sound Dual Coding Theory of cognition. Thoroughly updated and revised, the Second Edition is still unique in applying this perspective to all of the central issues of literacy.

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Über die Autorin bzw. den Autor

Mark Sadoski is Director of Educational Development and a Professor in the Department of Humanities in Medicine at the Texas A&M Health Science Center College of Medicine and a member of the Department of Educational Psychology and the Department of Teaching, Learning, and Culture at Texas A&M University.

Allan Paivio is Emeritus Professor of Psychology, University of Western Ontario, Canada.

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9780415898485: Imagery and Text: A Dual Coding Theory of Reading and Writing

Vorgestellte Ausgabe

ISBN 10:  041589848X ISBN 13:  9780415898485
Verlag: Routledge, 2013
Softcover