Promoting Nonprofit Organizations: A Reputation Management Approach - Softcover

Kinzey, Ruth Ellen

 
9780415899277: Promoting Nonprofit Organizations: A Reputation Management Approach
Softcover
ISBN 10: 0415899273 ISBN 13: 9780415899277
Verlag: Routledge, 2013

Inhaltsangabe

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them.

This book:

  • Discusses why public relations and reputation management go hand-in-hand with marketing efforts
  • Offers a step-by-step guide to develop a public relations strategy
  • Considers the importance of nonprofit sustainable citizenship
  • Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship
  • Guides the reader in developing a reputation approach to crisis communication management

Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.

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Über die Autorin bzw. den Autor

Ruth Ellen Kinzey, MA, is a reputation strategist with more than 35 years of communication experience in the corporate and consulting arenas. She also is founder and president of The Kinzey Company, a firm that develops comprehensive communication strategies. She has taught communication at the University of North Carolina - Charlotte, and authored the book Using Public Relations Strategies to Promote Your Nonprofit Organization.

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Verlag
Routledge
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
0415899273
ISBN 13 
9780415899277
Einband
Taschenbuch
Anzahl der Seiten
248
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780415899260: Promoting Nonprofit Organizations: A Reputation Management Approach

Vorgestellte Ausgabe

ISBN 10:  0415899265 ISBN 13:  9780415899260
Verlag: Routledge, 2013
Hardcover