The Essentials of Marketing Research - Hardcover

Wrenn, Bruce; Silver, Lawrence; Stevens, Robert E.

Hardcover

ISBN 10: 041589929X ISBN 13: 9780415899291

Verlag: Routledge, 2012

Inhaltsangabe

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.

Über diesen Titel

Über die Autorin bzw. den Autor

Lawrence Silver is Associate Professor of Marketing and Management at the John Massey School of Business, Southeastern Oklahoma State University, USA.

Robert Stevens is the John Massey Endowed Professor of Business at John Massey School of Business, Southeastern Oklahoma State University, USA.

Bruce Wrenn is the Colson Endowed Chair Professor of Marketing at the School of Business Administration, Andrews University, USA.

David Loudon is Professor of Marketing at the Brock School of Business, Samford University, USA.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 041589929X
• ISBN 13: 9780415899291
• Einband: Tapa dura
• Auflage: 3
• Anzahl der Seiten: 376
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar